When Samsung Electronics revealed its first prototype of a flexible display back in 2011, few people realized they were witnessing a glimpse into the mobile industry’s future. Now, a decade later, Samsung has shipped 4 times more foldable devices in 2021 than in 2020, exceeding the three-fold market growth that analysts expected. Consumer enthusiasm for Samsung foldables is exemplified by the success of the Galaxy Z series. In the first month since its launch, the Galaxy Z Fold3 and Z Flip3 exceeded total accumulative sales of Samsung foldable devices in 2020. With foldable smartphone shipments predicted to grow tenfold by 2023, let’s take a look at the key moments, top innovations and important partnerships that have helped make foldable devices the next big thing.

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